12 Comments

Cale, these mini essays are delightful both because they provide insight into a part of the world of sewing that most people don’t think about, and because they are so charmingly written. Keep them coming!

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Mar 3Liked by Cale Schoenberg

Cale, I recognize the handbook for the Viking sewing machine from the Berkeley Sewing Machine Co. I worked with Marty back then and I drew that picture! I would love to see that booklet if you still have it. Please say hello to Marty when you see him next and of course Dan, too.

Ellen Hauptli

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Thank you for sharing this. You come from a line of wise business people, what a gift.

As Ayelet says below, so many don’t have these insights into the sewing world as a business, it is a lovely way to share.

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Mar 4Liked by Cale Schoenberg

What a great essay about operating a great company. Thank you for sharing this rich history of how a business should be run. If only more companies would return to real core values and stop only thinking about profit. My very first machine was a Elna Funstyler mechanical machine. It still is a solid machine and will be around for a long time. Quality will always out weigh quantity. Thank you for carrying on a wonderful family tradition.

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Mar 4Liked by Cale Schoenberg

Thank you for your articles. Well written and informative. I always tell my friends to shop at your store above all others as I trust you.

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Mar 4Liked by Cale Schoenberg

Great article!

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Mar 3Liked by Cale Schoenberg

GoodMorning, Yes I agree with Liz, the knowledge and commitment to excellent customer service by all the owners and staff dealing with my machines that I’ve repaired over the last few years. A friend of my family recommended your family to my world of loving to sew and maintenance of our treasured machines. Yes I drive 3 1/2 hrs one way to drop off off at least 2 each time and then return a week later, same drive, 3 1/2 hrs so I can sew another 6 months happier my machines are good as new.

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Mar 3Liked by Cale Schoenberg

Thanks for the info! I didn’t know the B740 was discontinued; it was the first Bernina I bought some years ago and I love it!

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Mar 3Liked by Cale Schoenberg

Your essay reflects why I drive from Newark to patronize The Sewing Machine Shop. The integrity & knowledge your family provides to us sewists is so appreciated.

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Mar 3Liked by Cale Schoenberg

Great article for any small business owner.

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Mar 3Liked by Cale Schoenberg

So are these still recommended machines to buy !

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Thank you for this information. I loved my little Pfaff 1035 Machine and used it for almost 30 years until it now won’t stitch properly any longer. Great machine before dual feed, fully mechanical.

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